Showing posts with label lipstick. Show all posts
Showing posts with label lipstick. Show all posts

Monday, October 6, 2008

Beauty and the economic beast



Scared of losing your job? Evidently not enough to back away from that department-store makeup and pricey skin treatments. According to this article in Brandweek, women are economizing elsewhere:

Sales of prestige skincare brands at high-end department stores rose 2% to $1 billion in the first half, according to NPD Group. Products costing more than $70 were up 8%; those above $150 gained 21%. Similar increases were seen in fragrances and makeup.

The article goes on to mention that the product development lifecycle of most makeup and skincare lines is about 2 years, so there's always a disconnect between the manufacturer's launch calendar and current economic conditions. (In other words, don't kill the messenger.)

The Lipstick Effect has been around since there was lipstick to buy -- something pretty for your mouth is relatively cheap compared to, say, a massage or spa treatment. But what I found interesting in this article was that people are still buying stuff that I'd put in the very expensive category (over $200), with an almost 20% increase in spending over just last year. And that a $600 Botox injection is seen as an economizing move compared to getting plastic surgery!

I'm sure there's a moral here somewhere -- but I'm guilty as charged (at least on lipstick purchases), so I'll just sit quiet here in my glass house....