Editor's Note

We've gotten a lot of e-mail since our re-launch from cosmetic companies, designers, studios, publicists and pretty people wondering why we sometimes update every day, sometimes not for weeks and sometimes after the fact. Well, while we like to keep our beauty secrets to ourselves, we do think you deserve an explanation.

You see lovely ones, we're not strictly a beauty site and we're not quite a beauty blog either. Over a decade ago when most beauty companies barely had e-mail we launched as PlanetPretty.com one of the most popular beauty and entertainment web sites for young women. So popular was the planet known as pretty that Netscape (the Google of its day) chose us as the top site of the day- for 31 days running. Times changed. The bubble burst. And PlanetPretty was no more.

Like the Bionic Woman we've reformed. We're better, stronger, prettier- but we're still not quite your traditional schilling for beauty products site. We cover things that we hope interest you- like makeup and books and movies and more. We also work with our corporate clients on finding out what makes both you and them tick. For that reason we've got a database and e-mail list that's just over 100,000 strong nationally in different age groups and demographics, and before you ask, no, you can't join that list just yet, though you will be able to sign up for a new and different prize list in a few weeks. Anyway back to the nitty and the gritty. Our carefully chosen list receives advance and popular product information and advice. Sometimes they love it, sometimes they hate it. If they love it a lot we'll usually feature the products here. Sometimes they're given mad money to spend at places like Sephora and all they have to do is tell us what was on their wish list and what they ended up with. Sometimes we'll tell them that we'll pick up the tab on their eBay purchases for an entire day- as long as they let us surf along with them. In other words, we love our makeup, but we also analyze, advise and indulge our clients and readers.

If you've read this far, you deserve a great big Air Kiss for your trouble. If you're a cosmetic company or fashion brand interested in finding out more about our services, please write to us at info [at] airkisses.com and if you're interested in the best of beauty, trends, styles and substance- well then- you've come to the right place.

Kiss this xxx
(visit www.airkisses.com for contests, updates and announcements)